LiteTMS brand kit

Use the supplied logo and colors when presenting LiteTMS in a partner listing,
article, presentation or other marketing material.

CHOOSE A FILE

Full logo: the logomark with LiteTMS lettering. Use it wherever the product name
needs to be visible. SVG scales for web and print. The original 512 x 177 PNG
fits office documents; the 2048 x 707 PNG is rendered from the original vector.

Logomark: the symbol on its own. Use it when LiteTMS is already named nearby.
The cropped PNG is the owner's original 431 x 512 image. Use the square version
when a directory or platform requires a square image.

Square logomark: 512 x 512 PNG, 1024 x 1024 PNG and scalable SVG. The 512 PNG
preserves every original image pixel and adds transparent space on the sides.
The 1024 PNG is rendered from the original vector paths for sharp edges.
Both keep the full symbol. For a circular slot, add the platform's required
safe space around the symbol before uploading; do not crop its corners.

All logo files have a transparent background. A preview backdrop is not part
of the downloaded image. Place the logo on a plain light or dark background
where all three colors remain clear.

KEEP THE ARTWORK INTACT

Keep the original proportions and colors. Avoid stretching, rotating, adding
effects, replacing the lettering or combining the symbol with another logo.
Keep surrounding text and graphics clear of the logo. As a practical layout
recommendation, leave at least one quarter of the symbol's width on each side.
Use a size at which the red location pin and the LiteTMS name remain legible.

Use LiteTMS as the product name and LiteTMS Mobile as the app name. Describe
your actual relationship with LiteTMS; do not imply an endorsement or status
that has not been agreed.

COLORS

Brand accents, from the original artwork:
Sky       #22A7F0   RGB 34, 167, 240
Green     #87D37C   RGB 135, 211, 124
Red       #EF4836   RGB 239, 72, 54

Supporting colors:
Deep navy   #0f172a   RGB 15, 23, 42   Supporting dark background
Ink         #131416   RGB 19, 20, 22   Strong text in the team signature

The supporting colors do not replace the three logo colors. Use accents
purposefully and dark neutral body text on light backgrounds. Check text
contrast at the font size you use. The CSS, JSON and GIMP palette files carry
the same sRGB values. For print, send the SVG and palette to your printer and
agree the color conversion for their paper, process and color profile.

TYPE

Inter is the body font used in LiteTMS marketing materials. The public site
uses Barlow Condensed for display headings, Barlow as an alternate display
face and JetBrains Mono for technical values. Keep the supplied logo lettering
as artwork. Font files are not bundled in this kit.

Font sources:
Inter: https://rsms.me/inter/
Barlow Condensed: https://fonts.google.com/specimen/Barlow+Condensed
Barlow: https://fonts.google.com/specimen/Barlow
JetBrains Mono: https://www.jetbrains.com/lp/mono/

CONTENTS

The ZIP includes full logo and logomark SVG/PNG files, both square PNG sizes,
the square SVG, CSS/JSON/GIMP palettes, these English and Polish guidelines,
the file manifest and SHA-256 source checksums.

For current files and contact details: https://litetms.eu/en/brand