Full logo
The primary logo, including the LiteTMS name. Place it on a light background so every letter stays readable.
Marketing materials
The LiteTMS brand kit
The files you need for a website, a partner listing or a printed presentation. Pick an asset below or download the complete kit.
Download all assets
ZIP · SVG, PNG, palettes and EN/PL guidelines
Logo and logomark
All files have a transparent background. Use SVG for sharp artwork at any size, or PNG when a service requires an image.
Logomark
The cropped mark for compact layouts. Use the full logo when introducing LiteTMS for the first time.
Square logomark
A centered mark with transparent padding. Ready for partner directories, avatars and services that require a square image.
The preview background is not part of the downloaded file.
Color palette
Logo colors
The three colors used in the supplied logo. Copy a value or download the palette for your design tools.
Sky blue
Green
Red
Supporting colors
Deep navy works as a dark background. Ink is a neutral used in marketing layouts. These support the logo colors; they are not additional logo colors.
Deep navy
Ink
Use dark text on the bright logo colors. Check contrast for your final background and text size.
Typography
These typefaces are used in LiteTMS marketing layouts. The lettering inside the logo is part of the artwork: use the supplied file.
Transport, clearly organized.
Clear information for the people who keep transport moving.
LiteTMS · 512 × 512 · #22A7F0
Get the typefaces and their license files from the official font sources linked above.
Using the assets
- Give the logo room
- Keep clear space on every side, at least one quarter of the logomark height. Leave the transparent padding in square assets intact.
- Preserve the artwork
- Keep the original proportions and colors. Avoid stretching, rotating, cropping the artwork, adding effects or rebuilding the lettering.
- Choose the right format
- SVG scales cleanly for websites and print. PNG is useful for office documents and image upload fields. Use a square mark when a platform asks for a 1:1 image.
- Prepare print with your printer
- The supplied colors are RGB. Ask your printer to convert them using the profile for the chosen paper and process, then approve a proof.
- Write the name consistently
- Write LiteTMS as one word with this capitalization. The mobile app is called LiteTMS Mobile.